Editorials
Behind the arrangements, the collaborations, and the spaces where our flowers live.
It Was Always There
For decades I thought I knew which one I was: the analytical one. Then something clicked when I started Atelier Bloem, and it turned out creativity was always there, dormant, waiting to be awakened.
The Atelier Bloem Journal: Amsterdam
Growing beauty is a season. Keeping it is a craft.
The flower capital of the world earned its title twice. Once by growing flowers. Once by keeping them. Notes from the first city edition of the Atelier Bloem Journal.
Forever Florals at a Spa Wellness Event
The event ended. The flowers are still standing.
At a two-day National Wellness Month event hosted by Live Love Spa, the fresh flowers wilted by the second afternoon. Our forever florals looked exactly as they had when we set them down.
No Template
This site was never a template. It was built exactly the way I wanted it, and it changes the moment I want it to. I want it to be beautiful, unique, and inspiring. Here is why that was worth doing the hard way.
When 75% of a Centerpiece Already Had a Life Before This One
For a spa and wellness conference, most of the stems were already somewhere else first.
A centerpiece for a multi-day spa and wellness conference — built from stems that had already worked a Netflix production. What circular florals actually look like.
The Footprint of Fresh Flowers: The Sustainability Data Nobody Talks About
We took the best case for fresh flowers and the worst case for artificial. Artificial still won.
Most people assume fresh flowers are better for the planet. We stress-tested that assumption across four scenarios. Artificial still wins. By 64%.
Forever Florals at The Charlie Mar Vista
Atelier Bloem partnered with The Charlie Mar Vista, a boutique apartment community in West Los Angeles managed by Greystar, to bring lasting floral moments to shared spaces and model apartments.
Welcoming the Year of the Horse with Spirit Gate Wellness
An intimate Lunar New Year gathering at Spirit Gate Wellness in West Los Angeles, celebrating the Year of the Horse with everlasting flowers, wellness, and community.